Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
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Meta Appoints New Public Policy Team To Align With Trump Administration
Meta will be starting off the new Trump term with a Republican head of global affairs, as the company looks to better align its operations around the new U.S. administration. Continue reading
TikTok Adds More Generative AI Features
Wanna’ know why TikTok has been such a hit with users, and why it was able to so quickly catch up with, and even supersede Instagram in many respects? Continue reading
X Increases Premium+ Price by 30%
Despite X Premium failing to catch on the way that Elon Musk had hoped, the platform’s keen to find new ways to boost its revenue intake, as it looks to integrate more AI elements, which come at a significant cost, while also offsetting its ad revenue losses. Continue...
Meta Launches Updated Affiliate Link Displays in Posts and Comments
Meta’s looking to expand its opportunities for creators to make money from affiliate links in their Facebook posts, by making supported product links more prominent within Reels, videos, photos, and text posts. Continue reading
Instagram Previews Coming AI Video Elements
Meta’s super keen to make AI a more prominent part of the social media experience, whether you like it or not, and along that line, Instagram chief Adam Mosseri has today provided a glimpse of some coming video AI elements coming to IG. Continue reading
LinkedIn Adds New Elements to Campaign Manager To Improve Ad Performance
LinkedIn has announced its final feature update for Campaign Manager for the year, with a range of new insight and targeting elements to help LinkedIn advertisers get the most out of their promotions. Continue reading
Resource Library
Looking for an app, training course or tool to help you create content? Check out our library of recommended resources
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Planning for Success – The Research
Planning for Success: A practical guide to setting and achieving your social media marketing goals (available now from Amazon), is research-led. Responses from online questionnaires and qualitative interviews informed much of the content. Here's how the research, in...
Social Media Do’s and Don’ts
Let's start with a don't based on the cover slide of my presentation, delivered to members of the Newport City Business Club, September 2023. According to research (cited by Forbes), Generation Z are not fans of the thumbs up emoji, considering it too abrupt and even...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
Why Marketers Need to Keep Learning: A Discussion with Professor Laura Chamberlain
Have you ever stopped to consider the importance of learning in marketing? As someone who considers themselves a lifelong learner, the significance of continuous professional development in marketing cannot be overstated. It's part of my commitment as a Fellow of the...
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