Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
LinkedIn Adds Calendly Integration for Profile CTA Buttons
Source: Social Media Today A handy one for LinkedIn Premium members, with LinkedIn launching a new integration with Calendly that will enable easy meeting registrations via your LinkedIn profile. Continue reading
Threads Adds New Features to Highlight Topics and Limit Replies
Source: Techcrunch Meta’s social network Threads, an X competitor with more than 320 million monthly active users, is now rolling out new features related to topics, reply controls, and video playback in the app, among other things. Continue reading
YouTube Tests Handy New Shorts Editing Display
Source: Social Media Today YouTube’s testing out a handy new option for Shorts editing, which will highlight where any elements that you add to a clip, like captions and stickers, are placed relative to the actual Shorts UI, and what may interfere with your...
TikTok Adds Simplified Account Security Overview
Source: Social Media Today TikTok’s rolling out a new account security dashboard, which will provide a simplified overview of all of your key privacy and safety settings in a single screen. Continue reading
Testing Begins for Community Notes on Facebook, Instagram and Threads
Source: Meta In January, Meta announced that we will end our third party fact checking program and move to a crowd-sourced Community Notes approach, starting in the United States. On March 18th, we will begin testing this new approach by allowing contributors...
Snapchat Launches Custom Video AI Lenses
Source: Social Media Today Snapchat has launched a new form of its popular AR Lens feature, with “Video Gen AI Lenses,” which are custom created animations that align with your video clips. Continue reading
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
A Career in Social Media Marketing | Jaymie-Leigh Baker
Jaymie-Leigh Baker is an Associate Lecturer in Social Media Marketing at Anglia Ruskin University, expertly combining her academic role with practical involvement in social media management. Her work focuses on applying the principles of social media marketing in...
Starting a Career in Social Media Marketing | Jack Suddaby
Today, we are sharing the story of Jack Suddaby, a 26-year-old, starting a career in social media and general marketing. He is currently working as a Junior Marketing Coordinator at IE Hub, a FinTech company that helps people in debt. Jack's journey to his current...
Request Information
Get FREE support with your student assignment, internal presentation or job interview preparation.