Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
Canva Adds LinkedIn Video Creation Templates
Source: Socaial Media Today This could be a big help for LinkedIn marketers looking to tap into the latest video trends in the app. Continue reading
YouTube Rolls Out a Free AI Music-Making Tool for Creators
Source: Techcrunch YouTube is launching a new feature that will allow creators to use AI technology to generate custom instrumental backing music that can be added to their videos. Continue reading
X Tests Expanded DM Functionality, Including Full Encryption and File Sharing
Source: Social Media Today X continues to work on its coming revamp of DMs in the app, with the platform looking to enhance its messaging service to be able to compete with dedicated messaging apps. Continue reading
Snapchat Launches Sponsored AI Lenses To Help Brands Enhance Engagement
Source: Social Media Today Snapchat’s looking to help more brands utilize its popular Lenses within their promotions, this time via AI-generated Sponsored Lenses, which enable brands to build interactive in-app experiences without developer investment. ...
We’re Introducing New Built-In Restrictions for Instagram Teen Accounts
Source: Instagram We’re introducing additional Instagram Teen Accounts protections, so teens under 16 won’t be able to go live or turn off our protections for unwanted images in DM without a parent’s permission. Continue reading
LinkedIn Tests Video Trends to Encourage Member Engagement
Source: Social Media Today LinkedIn’s taking another step into TikTok territory, with a new video trends feature that will encourage members to add their own video responses to trending topics in the app. Continue reading
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest industry changes is essential. Here's some tried and tested resources for freelance social media managers (and other freelancers), including options for insurance and...
A Career in Social Media Marketing | Jaymie-Leigh Baker
Jaymie-Leigh Baker is an Associate Lecturer in Social Media Marketing at Anglia Ruskin University, expertly combining her academic role with practical involvement in social media management. Her work focuses on applying the principles of social media marketing in...
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