Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
YouTube Shorts Adds Veo 2 So Creators Can Make GenAI Videos
Source: Techcrunch YouTube Shorts is integrating with Google DeepMind’s latest video model, Veo 2, allowing creators to generate AI video clips for their posts. Continue reading
YouTube Expands Text-To-Speech for Shorts, Announces New Teen Safety Initiative
Source: Social Media Today YouTube has announced an expanded release of its text-for-speech feature for Shorts, while it’s also launching a new series to help promote safer internet use among teens for Safer Internet Day as part of its latest feature update....
Snapchat+ Adds New Features, Including Gen AI Elements
Source: Social Media Today Snap has announced its latest feature update for Snapchat+ subscribers, including new generative artificial intelligences (AI) elements, Bitmoji clothing and some new options to help spark more engagement. Continue...
Meta Rolls Out Updates to Advantage+ AI Ad Targeting Tools
Source: Social Media Today Meta’s announced some new updates for its AI-powered Advantage+ ad campaigns, which, at best, aim to take all, or most of the campaign targeting decisions out of your hands. Continue reading
YouTube Expands Access to Communities, Adds New CTV Viewing Insights
Source: Social Media Today YouTube’s expanding access to its “Communities” tab, which provides a dedicated space to facilitate expanded channel discussion, while it’s also looking to provide more insight into Connected TV viewership in its latest update. ...
Instagram Adds WhatsApp Connection Sticker for Stories
Source: Social Media Today Instagram has added a new WhatsApp sticker for Stories, which enables you to drive clicks towards a private WhatsApp chat direct from your Stories posts. Continue reading
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
A Career in Social Media Marketing | Jaymie-Leigh Baker
Jaymie-Leigh Baker is an Associate Lecturer in Social Media Marketing at Anglia Ruskin University, expertly combining her academic role with practical involvement in social media management. Her work focuses on applying the principles of social media marketing in...
Starting a Career in Social Media Marketing | Jack Suddaby
Today, we are sharing the story of Jack Suddaby, a 26-year-old, starting a career in social media and general marketing. He is currently working as a Junior Marketing Coordinator at IE Hub, a FinTech company that helps people in debt. Jack's journey to his current...
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