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Working in Social Media
Welcome to The Lighthouse Careers Centre – Your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you’ve arrived at the right destination.
The careers blog is packed with advice for both job seekers and recruiters. Delve into expert CV and application advice, interviewing and interviewer tips plus exclusive insights from seasoned social media managers providing a behind-the-scenes look into the roles and responsibilities of this dynamic field.
Social Media Jobs
Looking for a new role involving social media? Take a look through our jobs board for current vacancies including freelance, contract, permanent, full-time and part-time roles.
Careers Advice Blog
Want to know what it’s like to work in social media – check out our careers advice blog:
Bridging Generations: Using Cultural Insights for Social Media Success
Social media isn’t just a place to post updates—it’s a dynamic space where cultural narratives can come to life. To succeed, brands and creators must embrace generational social media marketing, going beyond surface-level trends to tap into the deeper cultural and...
How Different Generations Engage with Social Media
Generational labels have become popular ways to describe how different age groups interact with technology, particularly social media. However, these categories often oversimplify the diverse ways each generation engages with the digital world. While Boomers, Gen X,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Unleashing the Ripple Effect: Harnessing Social Media to Be a Force for Good
On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University... Nearly two-thirds of the global population now use social media, spending an average of 2 hours and 20 minutes on various platforms every day. Whether it's checking...
From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success
This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The average social media user spends two hours 20 minutes a day scrolling, posting, and engaging with other users, across 6.7 different social media platforms (Source: Data...
Questions to Ask When Creating Customer Personas
As social media marketers, we must grasp a crucial reality: we are not our target audience. What we do on social media for work is not necessarily aimed at people like us. While we may be passionate about social media and have a deep understanding of how it all works,...