Social Media Marketing - Blog

Bridging Generations: Using Cultural Insights for Social Media Success

Social media isn’t just a place to post updates—it’s a dynamic space where cultural narratives can come to life. To succeed, brands and creators...

How Different Generations Engage with Social Media

Generational labels have become popular ways to describe how different age groups interact with technology, particularly social media. However,...

Looking Beyond X: Exploring Threads and Bluesky

A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time...

Unleashing the Ripple Effect: Harnessing Social Media to Be a Force for Good

On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University... Nearly two-thirds of the global population now use...

From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success

This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The average social media user spends two hours 20...

Questions to Ask When Creating Customer Personas

As social media marketers, we must grasp a crucial reality: we are not our target audience. What we do on social media for work is not necessarily...

Thought Leadership and Personal Branding Using Social Media

Authenticity and expertise are essential on social media and thought leadership is key to establishing both. Thought leadership goes beyond sharing...