Social Media Marketing - Blog

From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success

This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The average social media user spends two hours 20...

Questions to Ask When Creating Customer Personas

As social media marketers, we must grasp a crucial reality: we are not our target audience. What we do on social media for work is not necessarily...

Thought Leadership and Personal Branding Using Social Media

Authenticity and expertise are essential on social media and thought leadership is key to establishing both. Thought leadership goes beyond sharing...

Celebrate World Emoji Day: Enhance Your Social Media Content with Emojis! 🎉

Welcome to World Emoji Day, 17th July 2024! 🌍🎈 From expressing emotions to adding a human touch to your brand, emojis can transform your social...

One Year of Threads: A Look Back at Changes and Growth Since Launch

Did you join the rush to set up a new social media account 12 months ago? Have you been active, or are you lurking? I’m still in the ‘lurker’...

Do you know what information you are sharing with your LinkedIn network?

Understanding the privacy and settings of your LinkedIn profile brings a new level of confidence to using the platform. It is worth reviewing...

LinkedIn Free Accounts and Premium Subscriptions

‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I receive during training sessions… so here's my...

Generative AI Across Social Media Platforms in 2024

During our monthly social media update sessions we regularly share changes that involve AI. We decided to take a deeper dive into this topic as a...

Recruiting in the Digital Age: A Social Media Masterclass

On 5th June 2024, I delivered a Masterclass at the Global HR Summit in Istanbul. We explored the benefits of using social media for recruitment plus...