In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the...
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
GDPR, AI, and Ethical Data Practices in Social Media Marketing
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been reviewed by...
How Social Media Platforms Are Using Your Data for AI Training (And What the EU AI Act Means for You)
Artificial Intelligence (AI) is becoming an integral part of our online experience. From helping social media platforms improve their services to...
Discovering Community in the World of BookTok
BookTok (or 'Book TikTok') is a niche community that has taken root on TikTok, redefining how readers around the world discover, share, and engage...
Bridging Generations: Using Cultural Insights for Social Media Success
Social media isn’t just a place to post updates—it’s a dynamic space where cultural narratives can come to life. To succeed, brands and creators...
How Different Generations Engage with Social Media
Generational labels have become popular ways to describe how different age groups interact with technology, particularly social media. However,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time...
Unleashing the Ripple Effect: Harnessing Social Media to Be a Force for Good
On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University... Nearly two-thirds of the global population now use...
From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success
This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The average social media user spends two hours 20...
Questions to Ask When Creating Customer Personas
As social media marketers, we must grasp a crucial reality: we are not our target audience. What we do on social media for work is not necessarily...
