Wanna’ know why TikTok has been such a hit with users, and why it was able to so quickly catch up with, and even supersede Instagram in many respects? Continue reading
TikTok Adds More Generative AI Features
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All the TikTok updates you need to know are here. This feed is curated by checking out various trusted websites. Scroll through the headlines or read the full article to find out all the details.
TikTok Offers Shop Credits To Attract More Users
TikTok continues to ramp up its in-stream shopping push, with the platform now offering TikTok Shop credits to users for inviting friends to join the app, and for using the app themselves. Continue reading
TikTok Launches Renewed Shopping Push in Europe
TikTok’s revised shopping push in Europe has now been activated, with the platform launching TikTok Shop in Spain as the first step of its broader eCommerce expansion. Continue reading
TikTok Set to be Banned in the US After Losing Appeal
The social media company had hoped a federal appeals court would agree with its argument that the law was unconstitutional because it represented a "staggering" impact on the free speech of its 170 million US users. Continue reading
TikTok Partners with Nielsen to Track Cross-Media Ad Campaign Performance
TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear. Continue reading
TikTok Launches New Process To Promote Charity Groups in Your Content
TikTok has launched an updated “Donation” feature for Giving Tuesday, which will make it easier for people to promote, and to contribute to causes directly within the app. Continue reading
TikTok Implements New Protections for Young EU Users
If you’re trying to get a handle on the scope of the challenge in accurately identifying user ages across social platforms, which the Australian government is now seeking to put into law, this stat from TikTok will help: Continue reading
TikTok Will Restrict Some Beauty Filters For People Under 18
TikTok is now the go-to social network for more than a billion users, bringing it to the attention of 14 U.S. attorneys general, who recently announced they were suing the company over its negative impact on minors’ mental health, as well as for harvesting their data....
TikTok Adds New Gen AI Video Creation Tools for Marketers
As you can see in this example sequence, TikTok’s new video generation process will be able to create TikTok-aligned video clips for you, based on a product description or URL, with the system able to drag in images from the URL to build into an AI generated video...
TikTok Expands Affiliate Marketing Program
TikTok’s looking to make it easier for creators to post affiliate links, and earn commission for doing so, with an updated process for adding links from selected partners. Continue reading
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 5th December, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates