Source: Socaial Media Today This could be a big help for LinkedIn marketers looking to tap into the latest video trends in the app. Continue reading
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LinkedIn Tests Video Trends to Encourage Member Engagement
Source: Social Media Today LinkedIn’s taking another step into TikTok territory, with a new video trends feature that will encourage members to add their own video responses to trending topics in the app. Continue reading
LinkedIn Rolls Out Improvements for Campaign Manager
Source: Social Media Today LinkedIn has announced some new updates to its Campaign Manager app, which will help provide more insight and guidance to refine and improve your LinkedIn marketing performance. Continue reading
LinkedIn Adds Calendly Integration for Profile CTA Buttons
Source: Social Media Today A handy one for LinkedIn Premium members, with LinkedIn launching a new integration with Calendly that will enable easy meeting registrations via your LinkedIn profile. Continue reading
LinkedIn Expands AI-Powered Ad Targeting Tools
Source: Social Media Today A quick note on LinkedIn’s Predictive Audiences, which utilize AI modeling to build audience profiles for you, based on a combination of your own data and LinkedIn’s insights. Continue reading
LinkedIn Rolls Out Comment Impression Counts
Source: Social Media Today LinkedIn is adding another way to measure the impact of your contributions in the app, with some users now able to see impression counts on their comments beneath LinkedIn posts. Continue reading
LinkedIn Rolls Out New Newsletter Metrics
Source: Social Media Today LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications....
LinkedIn Launches Improved CRM Integration, Expanded Attribution Data
Source: Social Media Today LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and demonstrate ROI from their efforts. Continue reading ...
LinkedIn amps up vertical video tools as uploads jump 36%
Source: Techcrunch Video reigns supreme on social media like TikTok, Instagram, and YouTube. And now, video is becoming a bigger business for LinkedIn. Continue reading
LinkedIn Updates ‘Top Voice’ Badge Requirements
Source: Social Media Today After scrapping its gold “Top Voice” badges that were linked to contributions to Collaborative Articles last September, LinkedIn’s now rolling out an update to its Top Voice blue badge program, to ensure that its allocated members...