Linkedin

Source: Social Media Today   LinkedIn has announced some new updates to its Campaign Manager app, which will help provide more insight and guidance to refine and improve your LinkedIn marketing performance.   Continue reading

Source: Social Media Today   A handy one for LinkedIn Premium members, with LinkedIn launching a new integration with Calendly that will enable easy meeting registrations via your LinkedIn profile.   Continue reading

Source: Social Media Today   A quick note on LinkedIn’s Predictive Audiences, which utilize AI modeling to build audience profiles for you, based on a combination of your own data and LinkedIn’s insights.   Continue reading

Source: Social Media Today   LinkedIn is adding another way to measure the impact of your contributions in the app, with some users now able to see impression counts on their comments beneath LinkedIn posts.   Continue reading

Source: Social Media Today   LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications....

Source: Social Media Today   LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and demonstrate ROI from their efforts.   Continue reading  ...

Source: Techcrunch   Video reigns supreme on social media like TikTok, Instagram, and YouTube. And now, video is becoming a bigger business for LinkedIn.   Continue reading        

Source: Social Media Today   After scrapping its gold “Top Voice” badges that were linked to contributions to Collaborative Articles last September, LinkedIn’s now rolling out an update to its Top Voice blue badge program, to ensure that its allocated members...

Source: Social Media Today   LinkedIn’s launching some new, AI-powered tools for job seekers, with a new “Job Match” tool on job listings.   Continue reading