Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
Instagram Is Adding ‘Re-Posts’ To Amplify Content
Source: Social Media Today Here’s a small tweak that could have a big impact on IG. According to an updated overview of “re-posts”, content that you re-share in the app may now appear within the feeds of your followers in the app. Continue...
TikTok Is Expanding Its In-Stream Shopping Push in Europe
Source: Social Media Today As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. Continue...
Instagram Adds Double Speed Playback Option for Reels
Source: Social Media Today Instagram has rolled out a much-requested feature for Reels, with users now able to watch its short video clips in 2x speed if they choose. Continue reading
Bringing the Magic of Friends Back to Facebook
Source: Meta We’re introducing a new Facebook Friends tab that makes it easier to connect with your friends. Continue reading
Instagram Removes Notes From Feed Posts and Reels
Source: Social Media Today Instagram is removing the option to add text notes to feed posts and Reels, as part of a broader effort to avoid overloading the app with too many features. Continue reading
X Adds React With Video Options To Boost Video Engagement
Source: Social Media Today X has added some new video features, as it continues to transform itself into a “video first” platform, or an “everything app”, or both. I don’t know, whatever it’s doing. Continue reading
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
A Career in Social Media Marketing | Jaymie-Leigh Baker
Jaymie-Leigh Baker is an Associate Lecturer in Social Media Marketing at Anglia Ruskin University, expertly combining her academic role with practical involvement in social media management. Her work focuses on applying the principles of social media marketing in...
Starting a Career in Social Media Marketing | Jack Suddaby
Today, we are sharing the story of Jack Suddaby, a 26-year-old, starting a career in social media and general marketing. He is currently working as a Junior Marketing Coordinator at IE Hub, a FinTech company that helps people in debt. Jack's journey to his current...
Request Information
Get FREE support with your student assignment, internal presentation or job interview preparation.