As I’ve reported many times, TikTok really, really wants to get people buying products in-stream, so it’ll come as little surprise that the platform is making a big push on shopping features this holiday season. Continue reading
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All the TikTok updates you need to know are here. This feed is curated by checking out various trusted websites. Scroll through the headlines or read the full article to find out all the details.
TikTok Adds Integrated Log-in for Lemon8
It seems that adoption of ByteDance’s Instagram-like “Lemon8” app is stalling, with the company now looking to use TikTok to boost Lemon8 sign-ups. Continue reading
TikTok’s Latest Feature Lets Music Fans ‘Share to TikTok’ from Spotify and Apple Music
TikTok on Thursday debuted a new feature that will more closely connect its app, which already influences which songs top the charts, to the streaming services where users discover and play their favorite music. Continue reading
TikTok Expands STEM Feed to All Users in the US, UK and Ireland
TikTok’s looking to expand its role in science education, by opening up its STEM feed to all users in the users in the U.S., U.K. and Ireland. Continue reading
TikTok Announces Electronic Music Hub
TikTok’s taking yet another step to solidify its connection with the music industry, this time focused on electronic music specifically, with the launch of a new Electronic Music Hub in the app. Continue reading
TikTok Rolls Out Automated Ad Targeting Options for the Holidays
TikTok has announced a range of new ad automation options, as it looks to maximize advertiser interest heading into the holiday push. Continue reading
YouTube Takes on TikTok with Longer Shorts, Templates, Trends, and More
YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. Continue reading
TikTok Updates Search Ads Campaigns with Keyword Targeting
TikTok’s adding another way for brands to get their promotions in front of searching users in the app, with an updated version of its Search Ads campaigns. Continue reading
TikTok Comes for Google’s Ad Business as it Starts Letting Advertisers Target its Search Results Page
After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. Continue reading
TikTok Launches Expanded Subscriptions Feature for Creators
TikTok announced that its redesigned “Subscription” monetization offering is rolling out to eligible creators in select regions, including Brazil, France, Germany, Spain, the U.K., Indonesia, Italy, Japan, South Korea, and the U.S. The company says it plans to expand...
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 5th December, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates