TikTok’s adding another way to help brands to engage consumers, with new Interactive Add-Ons for promotions, which are essentially stickers, pop-ups, and other visual markers that invite users to engage with ads. Continue reading
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TikTok Launches New In-Stream Shopping Push with ‘Trendy Beat’ Showcase
TikTok is determined to make in-app shopping a thing, despite lukewarm response from Western audiences, as it seeks to capitalize on the massive popularity of the app, and in particular, its capacity to drive trends. Continue reading
YouTube Lowers Entry Requirements for Monetization as it Seeks to Lure Talent from TikTok and Twitch
The battle for creator loyalty is heating up, with Twitch implementing new restrictions on creator monetization, Twitter offering new pathways to income from tweets, and YouTube now weighing in with an update to its Partner Program. Continue reading
TikTok Adds New AI Ad Script Generator Tool in Creative Center
TikTok has added a new AI-powered tool to help you create better TikTok video clips, with its ‘Script Generator’ — found within its Creative Center — that is able to map out video concepts based on your prompts. Continue reading
TikTok Announces In-App and IRL Programming for Pride Month
TikTok’s celebrating Pride Month with a range of in-app and physical activations that will highlight LGBTQ creators and their work. Continue reading
TikTok Looks to Build its Business Discovery Elements with New In-App Prompts
TikTok is looking to build on its business discovery potential, by prompting users to add a location, and share their experiences with brick-and-mortar stores in the app. Continue reading
TikTok Adds New Funding Initiatives for Creators in the App
TikTok’s looking to solidify its connection with top creators, via the addition of a new Creator Effects funding program for top AR creators in the app, while it’s also expanding its Creativity Program, which provides direct funding for top-performing clips Continue...
TikTok adds a New Mental Health Awareness Hub to Provide Users Access to Resources
With a U.S. ban of TikTok looming, the company is introducing a new mental health awareness hub to allow users to learn about well-being topics, connect with advocates and support organizations that provide important resources. Continue reading
TikTok Launches New In-App Music Hub to Highlight Trending Artists
TikTok continues to develop new tools to enhance its value for musicians, with the launch of a new #NewMusic Search Hub in the app which will highlight the latest tracks from popular artists. Continue reading
TikTok Announces New Partnership with Smartly.io to Facilitate Video Shopping Ad Creation
TikTok has added a new element to its Marketing Partners Program, with Smartly.io coming on board as its inaugural video shopping ads partner, providing a new pathway to facilitating in-stream commerce in the app. Continue reading