As it works to expand on its revenue opportunities, Snapchat’s launching a new “Advanced Partner Program” which will provide a new way for agencies to work with Snapchat to both create and facilitate new ad solutions, in order to improve results for their clients....
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All the Snapchat updates you need to know are here. This feed is curated by checking out various trusted websites. Scroll through the headlines or read the full article to find out all the details.
Snapchat Adds Generative AI Lenses, Longer Video Uploads and More
Snapchat is rolling out a range of new creative and collaborative optionsto provide more ways to connect in the app. Continue reading
Snapchat Announces New Parental Oversight and Management Improvements
Snapchat’s rolling out some new updates to its parental control and supervision tools, which will make it easier for parents to manage their kids’ exposure levels in the app. Continue reading
Snapchat Announces New Generative AI Elements for Snapchat+ Subscribers
Snapchat has announced some new generative AI additions for Snapchat+, its paid subscription package, which is now up to 7 million paying members, up from 5 million just three months ago. Continue reading
Snapchat Launches Snapchat+ Gift Memberships for Christmas
Looking for the perfect Christmas gift for your Snapchat-obsessed friends or relatives? Search no more. Snap has announced that you can now purchase a Snapchat+ subscription as a gift, via Amazon no less. Continue reading
Snapchat Tests New Ad-Free Subscription Tier for Snapchat+
As expected, more social platforms are now looking to provide higher-priced, ad-free subscription offerings, as a means to align with evolving data privacy regulations in the E.U. , while also testing the waters on just how many people might be willing to pay for an...
Snapchat Announces New AR Creation Elements at Lens Fest 2023
Snapchat has announced some new AR features at its Lens Fest 2023 event, where it showcased the latest AR innovations and updates on the platform, as it works to build on its already significant AR presence. Continue reading
Snapchat Launches New Tools to Facilitate Creator Collaborations with Brands
Snapchat has announced some new creator collaboration ad tools in the lead-up to the holiday shopping push, providing more ways to maximize brand exposure in the app. Continue reading
Snapchat is Now Allowing Websites to Embed Content
Snapchat has relied on people consuming content on its own app. But now the social network is allowing websites to embed public content, including Lenses, Spotlight videos, Public Stories, and Public Profiles. Continue reading
Snapchat is Expanding Further into Generative AI with ‘Dreams’
Snapchat is preparing to further expand into generative AI features, after earlier launching its AI-powered chatbot My AI, which can now respond with a Snap back, not just text. Continue reading