Snap, Snapchat’s parent company, is expanding its suite of AI tools for creators. Continue reading
Snap’s New AI Feature Lets You Create Snapchat Lenses by Simply Describing Them
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Snapchat Launches Video Comments and Tools for Creators Seeking Brand Deals
At the annual Snap Partner Summit, the Snapchat maker unveiled new tools for creators designed to bring its app more in line with its competitors, like TikTok and Instagram. The company also said it will make it easier for creators to connect with brands for sponsored...
Snapchat Is Adding Sponsored Snaps To Expands Its Ad Opportunities
Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with different elements of the app....
Snapchat Outlines Evolving Ad Tools and Creative Options
Snap has shared an overview of its evolving ad tools, which have helped to provide more capacity for Snap advertisers to reach more users, create better ads, and boost performance. Continue reading
Snapchat Adds New AR Experiences for the 2024 Olympics
Snapchat has outlined a range of new elements to celebrate the 2024 Olympics, including AR Lenses, official highlights, filters, and more. Continue reading
Snapchat’s Latest Features Help Users Personalize Their Accounts
Snapchat is introducing new ways for users to personalize their accounts, the company announced on Tuesday. The updates, which are mostly available for Snapchat+ subscribers, allow users to do things like design a personalized house on Snap Map, share super quick...
Snapchat Rolls Out Improved Protection Tools
Snapchat’s adding some new ways to keep users safe, with expanded restrictions on connections in the app, updated blocking tools, and new in-app warnings when previously reported users attempt to connect. Continue reading
Snapchat Announces New Generative AI Features, DM Editing
Snapchat has announced a slew of new features, with a focus on generative AI, as it seeks to keep users engaged and connected in the app. Continue reading
Snapchat Announces New Ad Analytics Partnerships to Help Improve Campaign Insight
As part of its continued work to get its ad business back on track, Snapchat has today announced a range of new partnerships with third party data tools and ad platforms, in order to help ad partners make the most of their Snapchat campaigns. Continue reading
Snapchat Demotes Controversial ‘Solar System’ Feature
Snapchat is making a change to its subscriber-only friendship “Solar System” feature after reports suggested that it’s having a negative impact on younger users. Continue reading