After testing out its new AI-powered “Body Type Filters” over the past few months, Pinterest is now expanding the roll out of its “Body Type Ranges” search filter to searches for women’s fashion and wedding ideas, which will make it easier for Pinners to find matches...
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Pinterest Adds New Collaboration Features to Business Manager
After previewing its upcoming Business Manager refresh at its “Pinterest Presents” event in September last year, Pinterest is now rolling out its latest updates to the app, which will make it easier to manage your Pin campaigns through collaboration with other staff....
Pinterest Announces a New Ad Deal with Google as it Approaches 500M MAUs
Pinterest announced a new ad deal with Google as the company aims to ramp up its ad revenue. Google is the social platform’s second third-party ad partner after Amazon signed a multiyear deal with Pinterest last year. Continue reading
Pinterest Expands Direct Links to More Ad Campaign Types
Pinterest has announced an expansion of its direct linking options, which will provide more opportunities for brands to drive more focused, direct traffic from their Pins and Pin ads. Continue reading
Pinterest Launches New Information and Education Hub for Creators
Pinterest has launched a new education platform for creators, which provides insights into how to make best use of Pins, how to monetize your on-platform presence, and more. Continue reading
Pinterest Unveils New Ad Tools and Creative Options at Pinterest Presents Event
Pinterest held its annual “Pinterest Presents” advertiser event today, in which it showcased a range of new ad products and display options, including Showcase ads, a new ad creation option, “Collages” for Pins, and more. Continue reading
Pinterest Adds New Body Type Matching to Improve the Diversity of its Discovery Tools
Pinterest is rolling out a new process that will enable users to find more images and examples that align with their body shape, via an AI-based system that identifies body shape, size, and form within images in order to increase representation across related feeds...
Pinterest Rolls Out New Teen Safety Features
Pinterest today introduced a series of new safety features aimed at better protecting teens using its service. The features — which include things like private profiles, more control over followers and message safety controls — are similar to those introduced on other...
Pinterest Adds Mobile Deeplinking to Drive More Purchase Activity
Pinterest is adding another way for brands to drive traffic from the app, with deeplinking from Pins that will direct users back to a specific page in a participating retailer’s own mobile app. Continue reading
Pinterest Announces Expanded Launch of Premiere Spotlight Ads, Previews Travel Catalogs
After testing them out with selected advertisers over the past few months, Pinterest is now rolling out its new ‘Premiere Spotlight’ ads to more businesses, while it’s also announced a new, automated ‘Travel Catalogs’ ad unit that’ll be coming for travel brands later...