YouTube has added a new poll sticker option for Shorts, while it’s also updated its “Views” display to reflect the rise of Shorts viewing, and is experimenting with a new gamification element for Super Chat. Continue reading
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X Updates Ad Platform To Optimize Performance for SMBs
While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m not sure it’s the main issue right now. Continue reading
TikTok Expands STEM Feed to All Users in the US, UK and Ireland
TikTok’s looking to expand its role in science education, by opening up its STEM feed to all users in the users in the U.S., U.K. and Ireland. Continue reading
Threads Rolls Out Mobile Analytics
Threads has launched analytics on mobile, which will make it easier to keep tabs on your performance in the app. Continue reading
TikTok Announces Electronic Music Hub
TikTok’s taking yet another step to solidify its connection with the music industry, this time focused on electronic music specifically, with the launch of a new Electronic Music Hub in the app. Continue reading
X Expands Access to Its Powerful ‘Radar’ Keyword Analytics Option
While X’s Premium offerings have been enough to entice a significant number of users to start paying for the app as yet, its latest updates to its analytics tools could be a significant value add for business users. Continue reading
YouTube Clarifies Shorts Changes, Expands Sponsored Content Tags
YouTube’s rolling out some updates to its channel membership badges, paid product placement options, as well as a change to the presentation of Shorts drafts. Continue reading
Instagram Launches New Profile Cards
After testing them out with selected creators over the past couple of months, Instagram has now announced a broader launch of its new profile cards, which provide a simple way to link people through to your IG presence. Continue reading
LinkedIn Announces Updates to Event Ads and AI Campaign Options
LinkedIn has announced some new ad options to help marketers tap into the rising popularity of video content in the app, while it’s also got some improvements for its automated campaign creation process. Continue reading
Threads Adds Active Status Indicators to Prompt Engagement
Threads is looking to enhance the real-time engagement element of the app, by adding active indicators that will signify when a user is online. Continue reading