LinkedIn has announced some new ad options to help marketers tap into the rising popularity of video content in the app, while it’s also got some improvements for its automated campaign creation process. Continue reading
Threads is looking to enhance the real-time engagement element of the app, by adding active indicators that will signify when a user is online. Continue reading
YouTube on Tuesday added new features to its mobile, web, and TV apps, including granular controls for playback speeds, a redesigned mini-player, collaborative playlists and badges. Continue reading
Meta’s announced some expanded brand safety and placement tools for its ads, which will help brands manage how their promotions are shown across both Facebook and Instagram. Continue reading
X is making a significant change to its creator monetization program, switching from ad revenue share to a percentage of Premium user payments as the financial pool for its participating creator payouts. Continue reading
YouTube has announced a trio of new Shorts updates, as it seeks to build on the growth of the format, and get more people spending more time attached to the Shorts feed. Continue reading
It looks like Threads is trying to help users find more relevant discussions in the app, via a new, in-development feature called “Loops,” which could make it easier to uncover topic-based communities. Continue reading
Meta has announced some new ad updates at Advertising Week, including AI video animation tools, expanded creator collaboration options, additional Collections promotion features, and more. Continue reading
Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Continue...
TikTok has announced a range of new ad automation options, as it looks to maximize advertiser interest heading into the holiday push. Continue reading