LinkedIn has added a new AI-powered element to its Sales Navigator platform which will give you a summary of key things to note about a prospective contact in the app, helping you to establish a connection to facilitate further engagement. Continue reading
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Snapchat Announces First ‘Sponsored Snap’ Campaign
After announcing Sponsored Snaps back in September, which will be the first Snapchat ad type that gets directly inserted into user inboxes, Snap has now announced its initial Sponsored Snap campaign, with a DM video message going out to all U.S. Snap users aged 18+ to...
Reshape Your Instagram With a Recommendations Reset
We want to make sure everyone on Instagram – especially teens – has safe, positive, age-appropriate experiences and feels the time they’re spending on Instagram is valuable. Continue reading
Instagram Tests AI Profile Image and Sticker Generation Tools
Meta: Hey, all this generative AI stuff is pretty cool, don’t you think? Me: Sure, there’s some interesting ways to use it Continue reading
Instagram Moves Stories Highlights to Their Own Tab
Get ready for another change to your IG profile display, with Instagram now preparing to move your Story highlights bubbles from above the profile grid, and into their own section within your profile tabs. Continue reading
Facebook To Remove the Option To Allow Public Followers on Personal Profiles
Get ready for a change to your Facebook profile, with the platform removing the option to have public followers on personal profiles over the coming months. Continue reading
Instagram Makes It Easier To Remove Inactive Profiles From Your Audience
This could be helpful. Instagram is now displaying how many inactive profiles are among your followers, so that you can remove them from your audience if you prefer. Continue reading
Google Announces New Shorts-Focused Video Ad Options
With Shorts continuing to rise in popularity on YouTube, Google has today announced some new Shorts-focused ad options that’ll make it easier for brands to tap into Shorts for their promotions. Continue reading
Facebook Switches to ‘Views’ as Its Primary Metric
After Instagram announced that it was switching to “Views” as its primary focus metric back in August, Meta has now announced that Facebook will follow suit. Continue reading
TikTok Adds New Gen AI Video Creation Tools for Marketers
As you can see in this example sequence, TikTok’s new video generation process will be able to create TikTok-aligned video clips for you, based on a product description or URL, with the system able to drag in images from the URL to build into an AI generated video...