Social Media News
All the latest social media news and feature updates
All the social media updates you need to know – in one place.
This feed is created by checking out the newsroom pages of all the major social media platforms, and other trusted websites. Scroll through the headlines or check out details of changes, by individual platform. All the updates are recorded here, so you don’t ever need to worry about missing something. Subscribe here for a weekly news round-up, straight to your email inbox.
LinkedIn Live Series 1: Inspirational Marketers
When lockdown began, I followed my own advice to stay visible among my network. I also took the opportunity to catch up with my marketing peers and even convinced some of them to go live on LinkedIn and share some of our dialogue with the wider world! Not only did I...
How to Encourage Employees to Share Your LinkedIn Content: 4 Tips
This article first appeared on Social Media Examiner. Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content...
8 Ways to Use the LinkedIn Mobile App for Business
This article first appeared on Social Media Examiner. Do you use the LinkedIn app? Wondering how to get more done for your business using the app? In this article, you’ll discover eight ways to maximize productivity with the LinkedIn mobile app. #1: Get More...
What are hashtags and how to use them
Hashtags might sound complicated, but they are actually really simple. You don’t need to apply for one, you just need to add the # symbol in front of a word or group of words. Hashtags were first used on Twitter, in 2007; now you can use them on most social media...
How to use LinkedIn conversation ads for better conversions
This article first appeared on Social Media Examiner. Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging...
Twitter lists
What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make your Twitter newsfeed more manageable, by grouping accounts together. They can not only help you focus through the fast-paced nature of Twitter,...
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 5th December, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates
What it’s like to work with me
Testimonials
Leigh Hopwood, CEO, CCMA (Call Centre Management Association)
“Some people can make the simple appear complex and others who are truly gifted in their profession can make the complex, simple. Luan Wise has the ability to retain all of the sophistication of social media marketing and present it without needing to make it complex. Planning for Success is a valuable read for business and students alike – social media marketing made simply sophisticated!”
Professor Jonathan Deacon, University of South Wales
“Many of us love scrolling social media; some of us even post content for others. Using social media for commercial benefit though is tough. Planning for Success takes a difficult challenge and breaks it into bite-size chunks. If you want to use social media strategically, this is the first book you should read.”
Dr Thomas Bowden Green, University of the West of England
“As someone who has often experienced imposter syndrome in the world of social media, Planning for Success offered me a much-needed sense of assurance. Learning from an expert like Luan Wise, who has a wealth of experience in the field, felt like a personalised mentorship that has immensely contributed to my professional growth. I found this book to be an enlightening and empowering resource.”
Tinisha Osu, Early career marketer. BSc Psychology and Biology. MSc Forensic Psychology
“This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.”
Anna Miller, Early career marketer. BA (Hons) Marketing
“Planning for Success is packed full of golden nuggets. Working in social media is fast-paced so it’s great to have a book that you can dip back into as a reminder of the fundamentals you need for planning and creating campaigns. If you ever get the opportunity to work with Luan, take it! She’s always up-to-date with the latest insights and her advice is relevant and practical. I love that I’ve now got everything written down in one handy reference guide.”
Elizabeth Starling, Social Media Manager
“Planning for Success is an educational read for anyone working in social media marketing. Luan comprehensively and knowledgeably talks you through a process for building a solid social media plan designed to support the overall business strategy. Luan’s step-by-step approach to it all explains both the ‘why’ and ‘how’, including brilliant case study examples across different industries and sectors, useful template resources and directions for onward research and learning if required. Too often social media is dumbed down and disregarded, yet so much can be achieved with its strategic use. Reading this book will help you develop the knowledge to do so!”
Beth Kirk, Social Media Marketing Coach
“Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.”
Jake Potter, Head of Social Media
“Planning for Success by Luan Wise is a must-read for anyone in social media or any other kind of marketing. The insights are clear and actionable, turning complex ideas into straightforward steps. This book is a practical guide for setting and achieving marketing goals. I’m going to go so far as to say it’s the best book on the realities of planning social media that I have read.”
Claire Hattrick, FCIM. Associate Director, Marketing
“I’ve had the benefit of knowing Luan for nearly a decade. She has probably forgotten more about social media marketing than I know. Fortunately for me, and you, she’s distilled a significant chunk of it down into “Planning for Success”. It’s an excellent book with supporting online tools that will get you excited about levelling up your social media marketing at a time when many professionals are probably feeling fatigued by it all. With its comprehensive and chronological work-a-long style, it’s going to help you rapidly apply sound, strategic principles to practical implementation. Don’t waste a minute, grab your copy and start Luan’s model to work today!”
René Power, B2B Marketing Consultant
“To those at work: If you feel that ‘the moment has passed’ and you ‘should know’ then this is the book for you! Buy, read and keep for reference and never feel that you didn’t know all there is to know about social media ever again!
To those in education: if I had my way not only would we give every student from Business Schools this book as they begin studying but we’d also give a copy of the book to all the other cohorts as well because whether you are studying Sports Science, Fine Art, History or Dentistry, social media is now too important and too powerful not to understand!
To current marketing students/early career marketers: look no further for your essential, core text! Written by someone with heaps of real ‘I have actually done this’ experience who has identified what you need to know and crucially, ensured it’s all here in one place!”
Dr Fran Hyde, Senior Lecturer in Marketing.