While the U.S. Government has approved the TikTok sell-off bill, the company is also facing new challenges in Europe, with E.U. officials recently launching an investigation into TikTok’s latest initiative, which sees users in some regions getting paid based on how much they use the app.
TikTok Is Expanding Its In-Stream Shopping Push in Europe
Source: Social Media Today As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. Continue...