TikTok Partners with Nielsen to Track Cross-Media Ad Campaign Performance

Source: Social Media Today   As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban.   Continue...

Source: Social Media Today   TikTok has announced some new updates for eCommerce providers in the app, including an update to its AI-powered Smart+ campaigns, automated ad creation, improvements to search ads, and more.   Continue reading

Source: Social Media Today   Less than a year after the launch of its separate photo-sharing app, TikTok is discontinuing the experiment, and shutting down TikTok Notes for all users.   Continue reading