TikTok continues to ramp up its in-stream shopping push, with the platform now offering TikTok Shop credits to users for inviting friends to join the app, and for using the app themselves.
TikTok Is Expanding Its In-Stream Shopping Push in Europe
Source: Social Media Today As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. Continue...