TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more about new products or brands by typing queries into the app’s search box.
TikTok Adds Alt Text for Still Image Posts
Source: Social Media Today TikTok has added an alt text option for still image posts as another means to maximize accessibility and engagement in the app. Continue reading