Source: Social Media Today
Live streams are a key element of TikTok’s broader in-app shopping push, with live-stream shopping now driving the majority of the revenue in the Chinese version of the app.
Source: Social Media Today
Live streams are a key element of TikTok’s broader in-app shopping push, with live-stream shopping now driving the majority of the revenue in the Chinese version of the app.
Source: Social Media Today TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. Continue reading
Source: Techcrunch TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages to their followers. Bulletin boards are pretty...
Source: Social Media Today TikTok’s trying out another way to boost its livestreaming element, with an updated “Fan Club” option to incentivize viewer engagement. Continue reading