TikTok’s looking to expand its promotional opportunities for brands, with a new “Out of Phone” element, which will enable brands to use TikTok content on billboards, within in-store displays, cinema promos, etc.
TikTok Is Expanding Its In-Stream Shopping Push in Europe
Source: Social Media Today As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. Continue...