TikTok’s looking to help marketers better connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a new partnership with TransUnion that’ll facilitate multi-touch attribution within TikTok campaigns.
TikTok Adds Alt Text for Still Image Posts
Source: Social Media Today TikTok has added an alt text option for still image posts as another means to maximize accessibility and engagement in the app. Continue reading