TikTok has announced a new integration with Salesforce Marketing Cloud, which will enable TikTok advertisers to easily transfer the leads generated by their marketing campaigns directly to Salesforce, making it easier to action relevant data and insights.
TikTok Is Expanding Its In-Stream Shopping Push in Europe
Source: Social Media Today As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. Continue...