As I’ve reported many times, TikTok really, really wants to get people buying products in-stream, so it’ll come as little surprise that the platform is making a big push on shopping features this holiday season.
TikTok Is Expanding Its In-Stream Shopping Push in Europe
Source: Social Media Today As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. Continue...