As I’ve reported many times, TikTok really, really wants to get people buying products in-stream, so it’ll come as little surprise that the platform is making a big push on shopping features this holiday season.
TikTok Looks To Promote Livestream Shopping in More Regions
Source: Social Media Today Live streams are a key element of TikTok’s broader in-app shopping push, with live-stream shopping now driving the majority of the revenue in the Chinese version of the app. Continue reading