TikTok’s eCommerce push is about to be squashed in Indonesia, a key growth market for its in-stream sales push, due to concerns around the impact of TikTok’s shopping tools on the local market.
TikTok Is Expanding Its In-Stream Shopping Push in Europe
Source: Social Media Today As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. Continue...