While a growing number of TikTok users are voicing their concerns about the app’s push to integrate in-stream shopping, and how it’s disrupting the user experience, TikTok remains focused on building out its in-app commerce elements, with new additions that will help more brands promote direct sales within the video feed.
TikTok Is Expanding Its In-Stream Shopping Push in Europe
Source: Social Media Today As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. Continue...