Snapchat Tests New Ad-Free Subscription Tier for Snapchat+

Nov 21, 2023

Snapchat

As expected, more social platforms are now looking to provide higher-priced, ad-free subscription offerings, as a means to align with evolving data privacy regulations in the E.U. , while also testing the waters on just how many people might be willing to pay for an ad-free in-app experience.

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Snapchat Announces First ‘Sponsored Snap’ Campaign

Snapchat Announces First ‘Sponsored Snap’ Campaign

After announcing Sponsored Snaps back in September, which will be the first Snapchat ad type that gets directly inserted into user inboxes, Snap has now announced its initial Sponsored Snap campaign, with a DM video message going out to all U.S. Snap users aged 18+ to...

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