Snapchat Outlines Evolving Ad Tools and Creative Options

Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Continue...

Snapchat’s rolling out some new features for the holidays, which are designed to give your Snap experience a Christmas-themed refresh. Continue reading

After announcing Sponsored Snaps back in September, which will be the first Snapchat ad type that gets directly inserted into user inboxes, Snap has now announced its initial Sponsored Snap campaign, with a DM video message going out to all U.S. Snap users aged 18+ to...