At the annual Snap Partner Summit, the Snapchat maker unveiled new tools for creators designed to bring its app more in line with its competitors, like TikTok and Instagram. The company also said it will make it easier for creators to connect with brands for sponsored deals and partnerships.
Snapchat Launches Sponsored AI Lenses To Help Brands Enhance Engagement
Source: Social Media Today Snapchat’s looking to help more brands utilize its popular Lenses within their promotions, this time via AI-generated Sponsored Lenses, which enable brands to build interactive in-app experiences without developer investment. ...