At the annual Snap Partner Summit, the Snapchat maker unveiled new tools for creators designed to bring its app more in line with its competitors, like TikTok and Instagram. The company also said it will make it easier for creators to connect with brands for sponsored deals and partnerships.
Snapchat Introduces a Unified Monetization Program for Creators
Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Continue...