Snapchat has announced a new integration with measurement and attribution provider Rockerbox, which will provide more data to help Snapchat advertisers maximize marketing performance.
Source: Social Media Today Snapchat has launched a new form of its popular AR Lens feature, with “Video Gen AI Lenses,” which are custom created animations that align with your video clips. Continue reading
Source: Social Media Today Snap has announced its latest feature update for Snapchat+ subscribers, including new generative artificial intelligences (AI) elements, Bitmoji clothing and some new options to help spark more engagement. Continue...
Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Continue...