Snapchat Announces First ‘Sponsored Snap’ Campaign

Source: Social Media Today   Snapchat’s looking to help more brands utilize its popular Lenses within their promotions, this time via AI-generated Sponsored Lenses, which enable brands to build interactive in-app experiences without developer investment.  ...

Source: Social Media Today   Snapchat has launched a new form of its popular AR Lens feature, with “Video Gen AI Lenses,” which are custom created animations that align with your video clips.   Continue reading

Source: Social Media Today   Snap has announced its latest feature update for Snapchat+ subscribers, including new generative artificial intelligences (AI) elements, Bitmoji clothing and some new options to help spark more engagement.   Continue...