LinkedIn Expands Video Ads, AI Tools to Help B2B Marketers

Source: Social Media Today   LinkedIn has announced some new updates to its Campaign Manager app, which will help provide more insight and guidance to refine and improve your LinkedIn marketing performance.   Continue reading

Source: Social Media Today   A handy one for LinkedIn Premium members, with LinkedIn launching a new integration with Calendly that will enable easy meeting registrations via your LinkedIn profile.   Continue reading

Source: Social Media Today   A quick note on LinkedIn’s Predictive Audiences, which utilize AI modeling to build audience profiles for you, based on a combination of your own data and LinkedIn’s insights.   Continue reading