LinkedIn Announces Updates to Event Ads and AI Campaign Options

Oct 15, 2024

LinkedIn has announced some new ad options to help marketers tap into the rising popularity of video content in the app, while it’s also got some improvements for its automated campaign creation process.

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LinkedIn Expands AI-Powered Ad Targeting Tools

LinkedIn Expands AI-Powered Ad Targeting Tools

Source: Social Media Today   A quick note on LinkedIn’s Predictive Audiences, which utilize AI modeling to build audience profiles for you, based on a combination of your own data and LinkedIn’s insights.   Continue reading

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