LinkedIn Adds Lead Gen Objective To Boosted Posts

Source: Social Media Today   LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications....

Source: Social Media Today   LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and demonstrate ROI from their efforts.   Continue reading  ...

Source: Techcrunch   Video reigns supreme on social media like TikTok, Instagram, and YouTube. And now, video is becoming a bigger business for LinkedIn.   Continue reading