Instagram Updates Metrics to Focus Creators on ‘Views’

Source: Social Media Today   Instagram chief Adam Mosseri has provided some more insight into how its content algorithm measures watch time as a percentage of a video, as opposed to a binary count.   Continue reading

Source: Social Media Today   Instagram’s rolling out a new element within its Partnership Ads that will enable brands to showcase a creator endorsement within a sponsored comment on a Partnership post   Continue reading

Source: Instagram   People use Instagram DMs all over the world to stay connected with friends and family daily. Today, we’re introducing message translations, new ways to share music, scheduled messages, pinned content and group chat QR codes to make it even...