Facebook Switches to ‘Views’ as Its Primary Metric

Source: Social Media Today   Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator monetization in its apps.   Continue...

Source: Social Media Today   Meta’s expanded its content copyright checking tool to the Reels composer on Facebook, as a means to help creators avoid potential restrictions on their content after publishing.   Continue reading

Source: Social Media Today   After launching an initial test of Threads DMs earlier this month, Meta has now announced a global expansion of the function, which will give all users their own Threads-specific inbox to engage in private chats.   Continue...