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Working in Social Media
Welcome to The Lighthouse Careers Centre – Your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you’ve arrived at the right destination.
The careers blog is packed with advice for both job seekers and recruiters. Delve into expert CV and application advice, interviewing and interviewer tips plus exclusive insights from seasoned social media managers providing a behind-the-scenes look into the roles and responsibilities of this dynamic field.
Social Media Jobs
Looking for a new role involving social media? Take a look through our jobs board for current vacancies including freelance, contract, permanent, full-time and part-time roles.
Careers Advice Blog
Want to know what it’s like to work in social media – check out our careers advice blog:
The Rise of De-Influencing and Taking Control of Consumer Choices
In the world of social media marketing, the past decade has witnessed the rise of influencers. These are individuals with the power to shape consumer demand and create brand connections. Influencer marketing has become a powerful tool for advertisers and influencers,...
The Rise of Paid Social Media Subscriptions: Are They Worth the Investment?
As social media platforms continue to evolve, we are witnessing a significant shift in business models. Platforms like Twitter and Meta are now offering paid social media subscriptions specifically targeted towards Creators. Twitter Blue and Meta Verified are premium...
How Brands Are Using Micro-Influencers to Promote Their Business
Picture this. You are walking down a street and a stranger tries to sell you a pen. How likely are you to, 1) take the time to listen to their pitch, or 2) buy the pen? Now, imagine that someone you admire, relate to and respect the opinion of approaches you to sell...
Is BeReal a place where brands should be?
With the ideological vision that some accounts on social media portray, BeReal seemed like a breath of fresh air for those wanting something more authentic and… real. Gen Z users appear to be LOVING IT. But, should organisations be utilising BeReal for brand discovery...
Lessons for Brands- Maintaining integrity in the Dylan Mulvaney and Bud Light Saga
You've possibly heard about the controversy surrounding Bud Light and Dylan Mulvaney, the transgender TikTok star's collaboration. Here's a summary of what's been happening, and some lessons for brands working with influencers: Who is Dylan Mulvaney? Dylan Mulvaney is...
Gary Lineker, the BBC, social media and what it means for freelancers
This blog first appeared on www.ipse.co.uk and was co-authored by Andy Chamberlain, Director of Policy and External Affairs at IPSE, and Luan Wise. Rarely has a single Tweet been the cause of so much controversy and division. Gary Lineker’s comment on the...