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Working in Social Media
Welcome to The Lighthouse Careers Centre – Your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you’ve arrived at the right destination.
The careers blog is packed with advice for both job seekers and recruiters. Delve into expert CV and application advice, interviewing and interviewer tips plus exclusive insights from seasoned social media managers providing a behind-the-scenes look into the roles and responsibilities of this dynamic field.
Social Media Jobs
Looking for a new role involving social media? Take a look through our jobs board for current vacancies including freelance, contract, permanent, full-time and part-time roles.
Careers Advice Blog
Want to know what it’s like to work in social media – check out our careers advice blog:
Personal Branding on Social Media: More than just a Buzzword
The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the content you create and showcase. It's about curating a public persona and reputation that aligns with your career goals,...
Planning for Success – The Research
Planning for Success: A practical guide to setting and achieving your social media marketing goals (available now from Amazon), is research-led. Responses from online questionnaires and qualitative interviews informed much of the content. Here's how the research, in...
Purpose-driven content for maximum social media impact
Before we can define goals and objectives for social media marketing, we need to understand our purpose. Simon Sinek has a timeless classic TED Talk and book (Start With Why) about knowing why you get out of bed in the morning to do what you do. This session is part...
Navigating the potential risks of social media
In September 2023 Steven Murray, a Cheltenham-based solicitor and Partner at Harrison Clark Rickerby's, leading the IP and Tech Disputes team, joined me for a LinkedIn Live event to discuss navigating the potential risks of social media. This session is part of a...
Social Media Do’s and Don’ts
Let's start with a don't based on the cover slide of my presentation, delivered to members of the Newport City Business Club, September 2023. According to research (cited by Forbes), Generation Z are not fans of the thumbs up emoji, considering it too abrupt and even...
Customer Journey Mapping: What Is It, How Do You Do It and Why Is It Great For Social Media?
As part of an online event hosted in March 2023 I recorded a conversation with Jerry Angrave (author of ‘The Journey Mapping Playbook’ and founder & CEO of Empathyce, UK) about customer journey mapping. You can watch it, here: What is Customer Journey Mapping?...