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Working in Social Media
Welcome to The Lighthouse Careers Centre – Your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you’ve arrived at the right destination.
The careers blog is packed with advice for both job seekers and recruiters. Delve into expert CV and application advice, interviewing and interviewer tips plus exclusive insights from seasoned social media managers providing a behind-the-scenes look into the roles and responsibilities of this dynamic field.
Social Media Jobs
Looking for a new role involving social media? Take a look through our jobs board for current vacancies including freelance, contract, permanent, full-time and part-time roles.
Careers Advice Blog
Want to know what it’s like to work in social media – check out our careers advice blog:
Social Search: What Does This Mean For Marketers?
In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search and its implications for organisations with Roger Jones, Digital Strategy and Transformation Consultant. To watch the session, see the video below: For those who have been...
Social Media Algorithms Vs Audience Centricity
We’ve all heard, and likely tried to understand social media algorithms - but how far should we go in letting them guide our marketing tactics? TL;DR - focusing on our audiences is a far more effective approach. This blog is based on a LinkedIn live discussion with...
The Relationship Between Social Media and Websites
As marketers, we are often faced with the important question: How do I balance the relationship between social media and my website? While each platform serves distinct purposes, their synergy is not something to be forgotten. The relationship can shape brand...
How AI is Changing Social Media Marketing
Andy Lambert and I have been co-hosting a monthly webinar since 2020, unpacking the latest social media trends, data analysis, insights, and platform updates. Our discussions have always touched on core themes like content creation and monetisation. Recently, the...
Why Marketers Need to Keep Learning: A Discussion with Professor Laura Chamberlain
Have you ever stopped to consider the importance of learning in marketing? As someone who considers themselves a lifelong learner, the significance of continuous professional development in marketing cannot be overstated. It's part of my commitment as a Fellow of the...
Beyond the Tools: Building a Culture for Social Media Success
Have you ever wondered how organisational culture plays a part in social media success? Do you believe that embracing cultural shifts and mindset changes can influence a company's social media activities and outcomes? In October 2023 Mark Vincent, owner of Applied...