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Working in Social Media
Welcome to The Lighthouse Careers Centre – Your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you’ve arrived at the right destination.
The careers blog is packed with advice for both job seekers and recruiters. Delve into expert CV and application advice, interviewing and interviewer tips plus exclusive insights from seasoned social media managers providing a behind-the-scenes look into the roles and responsibilities of this dynamic field.
Social Media Jobs
Looking for a new role involving social media? Take a look through our jobs board for current vacancies including freelance, contract, permanent, full-time and part-time roles.
Careers Advice Blog
Want to know what it’s like to work in social media – check out our careers advice blog:
Top Tip: Pin a Tweet
Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If not, you could be losing out on valuable promotional opportunities. Pinning a tweet does more than just bump a post to the top of your profile; it saves a quality tweet...
Empathy, advocacy and social media: the importance of listening
Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and motivational speaker, Stephen R Covey: “Most people do not listen with the intent to understand; they listen with the intent to reply.” This quote is, I believe, one...
The six types of social media user
At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring at the Sun: Identifying, Understanding and Influencing Social Media Users’) that identified six social media ‘personas’. These are still, I believe, relevant today. They...
A brief history of social media
Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1989. Six Degrees, launched in 1997, is considered to be the first social network (it closed in 2001). It enabled users to upload a profile and make friends with other users, but...
How to define your key messages
From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear stories is an important part of the human experience, and a valuable way to remember sequences of events. As children, we learn through stories. A story gives people a reason...
Social Media Is NOT A Strategy
The word ‘strategy’ is so often misused. Just because something’s important (or new and shiny) doesn’t automatically follow that it needs a strategy. The origin of strategy and tactics lie in military definitions. Strategy represents the overall...