Careers Advice | Find Your Perfect Job
Working in Social Media
Welcome to The Lighthouse Careers Centre – Your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you’ve arrived at the right destination.
The careers blog is packed with advice for both job seekers and recruiters. Delve into expert CV and application advice, interviewing and interviewer tips plus exclusive insights from seasoned social media managers providing a behind-the-scenes look into the roles and responsibilities of this dynamic field.
What is LinkedIn Learning?
I’m so proud to be a course instructor for LinkedIn Learning. LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful, and so it makes sense to have a learning platform to complement the personal profiles, company pages...
4 key metrics every B2B marketer needs to know to track their LinkedIn success
Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to...
Best social media conversation triggers
Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful social interactions’, he said that “the balance of what’s in the newsfeed has shifted away from the most important thing...
Social media dos and don’ts
Social media users are currently spending just over 2 hours each day on Facebook, Instagram and Twitter. About 80% of that time happens on mobile. For many, use of LinkedIn is more likely to be once or twice a week, rather than daily. But that’s an 'average'...
Why you and your business need to have a social media policy
Guest blog for Global Marketing Alliance Despite the many positive vibes about social media, it is important to note that there are some risks involved. ‘Getting it wrong’ prevents many people from using social media. The ease of posting means that...
The honeycomb of social media
While researching for my book - Relax! It's Only Social Media - I discovered 'The honeycomb of social media'. Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre provide this useful framework that defines social media by using seven...