The art of social media listening
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In comms, we spend a lot of time and effort on creating proactive content – but how do we turn that into conversation with our audiences
Unlock the power of social media listening in this 90-minute course with Luan Wise.
Discover how to monitor and analyse social media conversations to gain valuable insights about your brand, audiences, competitors, and industry trends.
- Understand social media listening: grasp the fundamentals of social media listening, including what it is, how it differs from social media monitoring, and why it’s crucial for communication professionals.
- Discover tools: get acquainted with some popular social media listening tools (free and paid!)
- Know what to listen for: discover the key elements to monitor in social media conversations. Learn how to identify the most relevant information for your strategic goals.
- Get practical insights: learn how to translate social media listening data into insights you can act on.
- Learn to measure success: understand how to evaluate the effectiveness of your social media listening efforts and how to report findings to key stakeholders.
This is free for Comms Creatives Academy members, or if you’re not a member yet, you can join us for this session for only £299.