Social Media for Universities

Join our one-day Social Media for Universities online training for strategies and guidance that will set you up for marketing success.

Discover what’s trending in social media in higher education. We will look at the current social media landscape for students including LinkedIn, Facebook, Instagram, Threads, X (formerly Twitter), TikTok, and YouTube. 

We will identify the audience groups that universities target the most often with social media content and campaigns. Who are Gen Z and how do they engage with social media?

We will identify your stakeholders – students, freshers, post grads, alumni, parents, employers and other key partners – and provide guidance on how to develop appropriate content for these groups. We will provide top tips for the use of video, user generated content and more.

We will look at the key messaging required at different stages during the student journey, including key dates in the admissions cycle and how this affects your social media planning.

Finally, how do you measure success? We will cover the measurements that matter to reach your objectives. Gain tools to do a competitor analysis and learn how to stand out among national and international competitors. Understand how to analyse metrics and boost engagement across different channels.

This practical higher education social media course is packed full of do’s and don’ts and best practice examples to help you win the attention of prospective students and drive the conversation with current students. Learn how to manage your reputation and grow your audience and engagement.