Online Events Marketing Masterclass
All business events have two things in common. First, they’re incredibly important tools for marketing, promotion, employee engagement, and customer education. Second, nothing else matters if you don’t get people to show up.
The good news is that no matter what type of online event you’re hosting, the path to maximum registrations, attendance, and attention is virtually the same for every kind of event. This one module masterclass is designed to show you exactly how to take advantage of today’s digital media channels to drive interest, create a sense of FOMO, and turn that interest into registrations and attendance.
Events of all types remain powerful drivers of customer and prospect engagement. A 2023 survey by the Content Marketing Institute asked which content assets produced the best results, and 47% of respondents named online events. In this Masterclass, you will learn how to plan and promote your event. You’ll learn how to define your event goals precisely and discover how to create networking opportunities, build customer relationships, support your thought leadership positioning, and more. You’ll take away insights and best practice examples from course instructor Luan Wise, who has practical experience in organizing, promoting, hosting, and speaking at events worldwide.
Luan will take you through the critical steps of planning your online event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for all those involved (including sponsors and speakers).
You will learn how to promote your event across various platforms, integrating email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.
The course will include information and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, StreamYard and ReStream.