Taking the guesswork out of social media
FREE Social Media Marketing Guides
Welcome to Your FREE Guides for Social Media Success!
Ready to level up your social media marketing? You’re in the right place! This complimentary series of guides has been prepared to support you in navigating social media for business success. Whether you’re fine-tuning your profiles or learning new ways to engage, these resources are here to guide you.
- Social Media Profile Checklists
Ensure your profiles are fully optimised and ready to make an impact. - A Guide to Social Media Recruitment
Discover how to attract top talent and build a strong employer brand on social platforms. - A Guide to Native Social Media Analytics
Understand what in-platform insights are available to help you make data-driven decisions and track your growth. - Business Events: Driving Success with Social Media Marketing
Amplify your events using social media for attracting, and engaging attendees. - LinkedIn Social Selling Guide
Unlock LinkedIn’s potential for building connections, nurturing leads, and finding business opportunities. - Social Media Accessibility Best Practices
Create inclusive content that’s accessible for all, broadening your audience and enhancing user experience.
Social Media Profile Checklists
Setting up your social media profiles correctly is crucial for building a strong, professional, and engaging online presence.
This guide provides a checklist for LinkedIn (Profile), Linkedin (Page), X (Twitter), Facebook, Instagram and TikTok.
A Guide to Social Media Recruitment
This guide outlines the benefits of using social media for recruitment, highlighting key considerations for employers, with advice tailored to LinkedIn, Facebook, and X (Twitter).
Business Events
Driving Success with Social Media Marketing
Hundreds of workshops, webinars, conferences,and networking events are available each week on scores of different topics. For businesses, events are an important part of the overall marketing mix, encompassing hosting, speaking and attending to enhance networking and learning opportunities.
A Guide to Native Social Media Analytics
This guide shares the information you will find within the native analytics on LinkedIn, X (Twitter), Facebook,Instagram and TikTok.
Mastering Social Selling on LinkedIn
Whether you’re new to social selling or looking to refine your approach, this ebook provides actionable advice and a structured path to unlocking LinkedIn’s full potential to support you and your business.
A Guide to Creating Accessible Social Media Content
Accessible social media content benefits everyone by being more usable, readable, and easy to understand. Learn about best practices for written, audio and visual content.