What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make your Twitter newsfeed...
Twitter lists
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Social Media Tips
How to get the most from your Social Media channels.
How to use LinkedIn ads to reach your target audience
This blog first appeared on Social Media Examiner. Are you reaching the right audience on LinkedIn? Wondering how to better target prospects...
How to use LinkedIn for competitor research
This blog post first appeared on Social Media Examiner. Do you want a competitive edge in your marketplace? Are you using LinkedIn to...
How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard
This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your...
How to use social media when you’re attending an event
Guest blog for Social Media Week Bristol When you’ve decided to invest your time in attending an event, it’s important to maximise every...
How to use awareness days for great social media content
Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an...
How to use Facebook Groups to grow your business
There are four key elements to Facebook: a personal profile, a business page, Groups and Messenger. While Facebook Pages allow you to post content...
What is LinkedIn Learning?
I’m so proud to be a course instructor for LinkedIn Learning. LinkedIn’s mission is to connect the world’s professionals to make them more...
4 key metrics every B2B marketer needs to know to track their LinkedIn success
Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and...
Best social media conversation triggers
Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful...