When it comes to social media, there are so many questions – and rarely a definitive answer. A question I hear all the time is ‘When...
When is the best time to post content on social media?
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Social Media Tips
How to get the most from your Social Media channels.
University Clearing Social Media Campaigns 2022
Every year, in mid-August, Universities across the UK ramp up their marketing to prepare for A Level Results Day. This year, A Level Results Day was...
Social media and GDPR
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been...
Key changes to LinkedIn
“Change is inevitable. Change is constant” (Benjamin Disraeli) This quote could not apply more accurately to the world of social media. In 2021...
How Social Media Platforms Are Supporting the Climate Change Conversation, and How Businesses Can Get Involved
As the world starts to recover from the Covid-19 pandemic, climate change is once again an urgent topic, with the need to build back not just...
How Social Media Platforms Reacted to Covid19: Challenges and Opportunities
As Covid-19 ricocheted around the world, nationwide lockdown and social isolation changed the way that we communicate. Existing marketing...
LinkedIn Live Series 1: Inspirational Marketers
When lockdown began, I followed my own advice to stay visible among my network. I also took the opportunity to catch up with my marketing peers and...
How to Encourage Employees to Share Your LinkedIn Content: 4 Tips
This article first appeared on Social Media Examiner. Need more visibility on LinkedIn? Wondering how to get employees involved with your...
What are hashtags and how to use them
Hashtags might sound complicated, but they are actually really simple. You don’t need to apply for one, you just need to add the # symbol in front...
How to use LinkedIn conversation ads for better conversions
This article first appeared on Social Media Examiner. Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn...