The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the...

Planning for Success: A practical guide to setting and achieving your social media marketing goals (available now from Amazon), is research-led....

Before we can define goals and objectives for social media marketing, we need to understand our purpose. Simon Sinek has a timeless classic TED Talk...

In September 2023 Steven Murray, a Cheltenham-based solicitor and Partner at Harrison Clark Rickerby's, leading the IP and Tech Disputes team,...

Let's start with a don't based on the cover slide of my presentation, delivered to members of the Newport City Business Club, September 2023....

As part of an online event hosted in March 2023 I recorded a conversation with Jerry Angrave (author of ‘The Journey Mapping Playbook’ and founder...

As social media platforms continue to evolve, we are witnessing a significant shift in business models. Platforms like Twitter and Meta are now...

With the ideological vision that some accounts on social media portray, BeReal seemed like a breath of fresh air for those wanting something more...

This blog first appeared on www.ipse.co.uk and was co-authored by Andy Chamberlain, Director of Policy and External Affairs at IPSE, and Luan Wise....

If you're constantly looking for news to help you monitor conversations about your business, your products, your people and competitors - then why...