In September 2023 Steven Murray, a Cheltenham-based solicitor and Partner at Harrison Clark Rickerby's, leading the IP and Tech Disputes team,...
Navigating the potential risks of social media
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Social Media Tips
Social Media Do’s and Don’ts
Let's start with a don't based on the cover slide of my presentation, delivered to members of the Newport City Business Club, September 2023....
Customer Journey Mapping: What Is It, How Do You Do It and Why Is It Great For Social Media?
As part of an online event hosted in March 2023 I recorded a conversation with Jerry Angrave (author of ‘The Journey Mapping Playbook’ and founder...
The Rise of Paid Social Media Subscriptions: Are They Worth the Investment?
As social media platforms continue to evolve, we are witnessing a significant shift in business models. Platforms like Twitter and Meta are now...
Is BeReal a place where brands should be?
With the ideological vision that some accounts on social media portray, BeReal seemed like a breath of fresh air for those wanting something more...
Five stand-out April Fool’s social media pranks for 2023
April Fool's Day lets brands show their creative and humorous sides on social media. In recent years, many companies have used this day to create...
Three Examples of How Brands Used Social Media for Black Friday 2022
On Black Friday, many retailers offer special deals and discounts on a wide range of products. According to some estimates, spending on Black Friday...
University Clearing Social Media Campaigns 2022
Every year, in mid-August, Universities across the UK ramp up their marketing to prepare for A Level Results Day. This year, A Level Results Day was...