I have had the privilege of being on the judging panel for many industry awards. It's exciting to read the entries and debate who should win...

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. Essentially, the ASA makes sure that ads across the UK...

On Friday 15th December 2023, I spoke with Alex Gibson for his 'The Persuaders' show on 103.2 Dublin City FM The Persuaders is Dublin's only...

In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search and its implications for organisations with Roger...

We’ve all heard, and likely tried to understand social media algorithms - but how far should we go in letting them guide our marketing tactics? ...

As marketers, we are often faced with the important question: How do I balance the relationship between social media and my website? While each...

Andy Lambert and I have been co-hosting a monthly webinar since 2020, unpacking the latest social media trends, data analysis, insights, and...

Have you ever stopped to consider the importance of learning in marketing?  As someone who considers themselves a lifelong learner, the significance...

Have you ever wondered how organisational culture plays a part in social media success? Do you believe that embracing cultural shifts and mindset...

The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the...