Social Media Tips

The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation

In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the...

GDPR, AI, and Ethical Data Practices in Social Media Marketing

Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been reviewed by...

How Social Media Platforms Are Using Your Data for AI Training (And What the EU AI Act Means for You)

Artificial Intelligence (AI) is becoming an integral part of our online experience. From helping social media platforms improve their services to...

Discovering Community in the World of BookTok

BookTok (or 'Book TikTok') is a niche community that has taken root on TikTok, redefining how readers around the world discover, share, and engage...

Looking Beyond X: Exploring Threads and Bluesky

A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time...

Generative AI Across Social Media Platforms in 2024

During our monthly social media update sessions we regularly share changes that involve AI. We decided to take a deeper dive into this topic as a...

AI Tools for Social Media Managers

Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you...