In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the...
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
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GDPR, AI, and Ethical Data Practices in Social Media Marketing
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been reviewed by...
How Social Media Platforms Are Using Your Data for AI Training (And What the EU AI Act Means for You)
Artificial Intelligence (AI) is becoming an integral part of our online experience. From helping social media platforms improve their services to...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you...
Discovering Community in the World of BookTok
BookTok (or 'Book TikTok') is a niche community that has taken root on TikTok, redefining how readers around the world discover, share, and engage...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time...
Generative AI Across Social Media Platforms in 2024
During our monthly social media update sessions we regularly share changes that involve AI. We decided to take a deeper dive into this topic as a...
Useful Tools for Social Media Scheduling
To effectively manage your time when posting across various platforms social media managers often turn to social media scheduling tools. They can...
Books Every Social Media Manager Should Read
Here's a few of my favourite books for social media managers - including practical guides, and insider perspectives. Facebook: The Inside Story...
Top Tools To Help You Find Relevant Hashtags
If you're on the hunt for the best hashtag research tools, you're in the right place. Social media hashtags are full of so much uncertainty, even...